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Tina Lorentz

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We've all read about the Internet's "endless potential" for redefining the way businesses operate and computers are built. The Internet's astonishing growth is a testament to its ability to live up to at least some of this hype. Yet most corporate Web sites consist strictly of marketing brochures and other static text and pictures. To truly capitalize on the business potential the Web offers, organizations need to combine the Web's universal access and deployment with their own mission-critical business processes. By making transactions (such as travel planning, stock trading and package shipping) available on-line, companies can achieve benefits such as expanding their markets to a worldwide audience and accepting orders 24 hours a day, all while lowering their administrative costs. To deliver applications like these on-line, corporations must re-engineer their a... (more)